Now Rules the Internet!
*NSYNC topples Britney Spears as No.1 Entertainment Search Term on Mamma.com
YORK--(BUSINESS WIRE FEATURES)--July 28, 2000--Mamma.com, a leading Meta Search
Engine, today announced the results of a recent study showing the top 100 search
terms used by visitors to their site.
to the study, which analyzed keyword searches from January to July 2000, *NSYNC,
with 98,000 searches (data compiled for July 2000), was clearly the favorite
keyword among Mamma.com users. *NSYNC was searched approximately twice as much
as second-place contender, teen idol, Britney Spears. Other popular celebrities
who made the Top 10 include Christina Aguilera, Madonna, and tennis star, Anna
Kournikova. While not quite cracking the top, Pokemon, Ricky Martin, and Eminem
also commanded respectable search numbers.
constantly monitor key word searches to gauge the interests of our users,''
commented Simone McKenzie, Manager of Product Excellence at Mamma.com. ``For
nearly six months, Britney Spears was searched with greater frequency than *NSYNC.''
Continued McKenzie, ``We were surprised to find that after being the number one
key word search in June, Britney Spears was dethroned from that position by *NSYNC.''
Mamma.com's Top 10
Entertainment Search Terms
Back Street Boys
compiled by Mamma.com for July 2000